LINE@でサロン集客できるのか?ラインアット3つの活用法

こんにちは!
サロンの「やさしい高単価リピート」経営術コンサルタントの愛原菜々です!

今回は、サロンのLINE@活用方法についてお伝えしたいと思います^^

既に「LINE@ ラインアット」はご登録されていますか??

3、4年前と比較して、だいぶ普及して、街中でも見かけるようになりましたね!

大手百貨店やアパレルショップ、飲食店、ネイルサロン、エステサロンなどなど、様々な店舗ビジネスで活用されていますね。

私のサロンでも1年程前にLINE@を導入して、活用しています^^

この記事では、

「LINE@でサロン集客できるのか?」

また、私自身が行っているラインアットの活用方法についてお伝えしていきます^^

※単価を上げられない・集客してもリピートにつながらないとお悩みの エステ・整体・サロン経営者の方へ。期間限定で「プラチナサロン経営術3ステップ動画講座」をプレゼント!

ラインアットでサロン集客できるのか?


ここ最近は「LINE@集客!」なんて広告も増えて、ラインアットだけで集客ができるような印象を持たれている方も多いと思うのですが、実際のところはどうでしょうか?

結論からお伝えすると、

[box class=”green_box”]LINE@は集客向きの媒体ではありません。
1度ご来店くださったお客様のフォローとして活用できるツールです。[/box]

例えば、

  1. ご来店くださったお客様にサロンのLINE@にご登録いただく
  2. 後日、御礼のメッセージや、予約のやりとり、キャンペーンなど、お知らせしたい内容を送る

といった活用方法になります。

なので、LINE@はそれ単体でサロン集客するというよりは、一度ご来店くださったお客様のフォローとして非常に有効なツールです。

ラインアットのメリットとサロンで使える3つの活用方法


私自身がサロンにラインアットを導入して、メリットだと感じている点について挙げていきます。
[box class=”green_box” title=”LINE@のメリット”]
★ 1対多にメッセージが送れる(一斉送信できる)
★ 1対1でやり取りができる
★ 無料
★ 必ず届く
★ 開封される確率が高い
★ 開封されているか確認ができる
[/box]

なによりも、LINE@は電話やメールと違い、お客様とのコミュニケーションがとりやすく、親近感を持ってもらいやすいため、お客様との関係が築きやすいです^^

次のステップでは、具体的な活用方法について、お伝えしていきますね。

ラインアット活用法1:休眠顧客の掘り起こし

休眠顧客とは、過去に自分のサービスを購入してくださったお客様で、現在リピートしていない(購買活動を続けていない)お客様のことをいいます。

あなたは休眠顧客へのアプローチとして、どのようなツールを活用されていますか??

DM(ハガキ)を送ったり、メールを送ったりしていますか?

私はLINE@を導入する前は、DM(ハガキ)を送ったり、メールを送ったりしていました。

・・・・・・・・が!!!!!!!!!!

これまた結構大変なんですよね・・・(汗)

ハガキはそもそも有料ですし、印刷して、お客様ひとりひとりに手書きでコメントを書いていたら時間もかかります。

そして、メールは無料ですが

  • そもそもちゃんと届いているかわからない!
  • 届いていても、読んで頂けているのかわからない!
  • 極まれに、エラーメールが返ってくる・・・

といった感じで、心が折れそうになったことが何度もあります”(-“”-)”

(メールもお客様ひとりひとりに合わせた内容を書いて送っていたので、エラーメールが届いたときの敗北感はなんとも言えませんでしたね・・・(;ω;))

【費用対効果】を考えたときに、「なんだかとても微妙だなぁ・・・」と正直思いました。

こんな経験をしてきたので、LINE@を導入して、ものすごい休眠客へのアプローチが楽になりました!

LINE@であれば、

  • 1対多でも1対1でも【無料】でメッセージが送れて、
  • メッセージが開封されているかも確認ができて、
  • お客様もメッセージをみて、気軽に返して頂ける!

なので、LINE@を導入してから、休眠顧客へのアプローチがしやすくなりました。

ラインアット活用法2:ご予約のやり取り

私の場合は、LINE@を導入する前は、サロンのご予約を電話で受けていました。

しかし!!!

個人サロンだと施術中は電話に出れないこともあり、せっかくご連絡を頂いても出れなかったり、こちらから折り返しご連絡しても、お客様が出れなかったりと、ご連絡が行き違いになることもしばしば・・・。

LINE@を導入してからは、お客様のご予約や、ご予約の変更などのやり取りが、とてもスムーズになりました。

LINEだったら電車の中や電話ができない環境でもすぐに連絡ができるので、お客様にとってもメリットがありますね^^

→「プラチナサロン経営術 3ステップ動画講座」を期間限定で無料公開中!!

ラインアット活用法3:お誕生日メッセージ

あなたは、お客様のお誕生日にDMやメッセージを送っていますか?^^

お誕生日のメッセージは、お客様との関係構築や休眠顧客の掘り起こしにも繋がるので、ぜひやった方が良いです^^

このときに、【何月に誰の誕生日があるか】顧客の誕生日をきちんと管理できていないと、メッセージが送れないですよね。

LINE@なら、それが簡単にできます♪

やり方はこちら^^

  1. お客様にサロンのLINE@にご登録いただく
  2. お客様にスタンプでも文字でもなんでもいいのでメッセージを送ってもらう
    (登録だけでは、1対1の会話ができないので、お客様からメッセージを送ってもらいましょう^^)
  3. お客様の名前表示を修正する

このときに、名前の前に【】で誕生日を入れておきましょう。

[aside type=”normal”]LINE@の名前表示を修正する方法は下記をご参照ください^^[/aside]

※このとき、検索ボックスが表示されていない場合は、下にスワイプする(画面に触れた状態で指を下に滑らせる)と検索ボックスが出てきます。

 

こうしておくと、検索でその月の誕生日のお客様を抽出することができるので、誕生日メッセージを忘れずに送ることができますね^^

ラインアットを活用するときの注意点


LINE@はお客様フォローにとても有効的なので、ついつい

「お客様にたくさん情報提供したい!」
「アプローチしたい!」

と思われる方もいらっしゃるかもしれませんが、キャンペーンや売り込みばかりの配信があまりにも多いと、ブロックされてしまうこともあるので注意しましょう。

頻度としては、多くても月に2~4くらいを目安にすると良いでしょう。

★サロン経営にお悩みの経営者の方へ「プラチナサロン経営術3ステップ動画講座」をプレゼント!

【まとめ】サロンのLINE@活用法


ラインアットは、お客様フォローに有効的なツールです^^

  • リピート率アップ
  • 来店頻度を高める
  • 来店回数を増やす
  • 休眠客の掘り起こし
  • 顧客ファン化、関係構築

などが大きなメリットと言えます。

LINE@は無料で簡単に始められるので、ぜひ試してみてくださいね^^

ご質問や感想などあれば、お気軽にLINE@よりメッセージください★

私が直接お返事させて頂きます^^

友だち追加

LINE ID ⇒ @salonlabo

友達追加の「検索」より検索ください^^

@マークをお忘れなく♪

  • URLをコピーしました!

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